CRM & ERP

Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients; nurture and retain those the company already has; entice former clients back into the fold; and reduce the costs of marketing and client service.

Enterprise resource planning (ERP) systems integrate internal and external management information across an entire organization, embracing finance/accounting, manufacturing, sales and service, customer relationship management, etc. ERP systems automate this activity with an integrated software application. The purpose of ERP is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders.

ERP systems can run on a variety of computer hardware and network configurations, typically employing a database as a repository for information. The transformation of ERP into a cloud-based model has been relatively slow, but as cloud computing makes other inroads into the enterprise environment some functionality is being moved to the cloud.

What can we do for your company?

ERP systems initially focused on automating back office functions that did not directly affect customers and the general public. Front office functions such as customer relationship management (CRM) dealt directly with customers, or e–business systems such as e–commerce, e–government, e–telecom, and e–finance, or supplier relationship management (SRM) became integrated later, when the Internet simplified communicating with external parties.

Today, the limits between ERP and CRM are less clear than ever. In bigger organizations, they tend to merge. In smaller organizations, CRM software have a wide variety of third party add-ons available to counter the lack of CRM features as businesses expand.

AIS has experience with organizations of all size and industries. We have done many implementations, integrations and migrations from CRM applications to more comprehensive ERP systems. Contact us today to learn more about what tools are right for your particular business needs.